Where to buy UPC codes?

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Flicr – Chiara Marra *

If you need to buy UPC codes, then you know that it can be a very tricky situation. It’s not as clear cut as many other online entrepreneurs think. In fact, the more they hang on to the idea that it’s very easy and straightforward to buy UPC codes or EAN codes, the easier it is for them to get ripped off. Yes, things have gotten that bad.

If you’re trying to figure out where to buy UPC codes and not get ripped off, you’ve come to the right blog post. I’m going to spell out all you need to know about how to buy UPC codes and where to buy them. First, some background. The best way to figure out how to do something is to first get a clear idea as to why you’re doing it.

Why you need UPC codes in the first place

Anybody selling any kind of product online knows that consumer confusion is the number one enemy of online commerce. When consumers are confused regarding any kind of product, they can be relied on to do one thing: They won’t buy anything. That is a very common reaction to any kind of product confusion.

It’s easy to see why this is the case. If consumers are unclear as to whether they’re looking at the same product or they’re comparing among similar products, they are quite hesitant to part with their hard-earned dollars and would sit back until they get more reassurance.

Online shopping networks like Amazon have figured this out fairly early on. This is why Amazon requires UPC codes. UPC codes are 12-digit code systems used to identify products. UPC codes are used primarily in Canada and the United States.

If you’re sure that you will be selling only in North America, it’s extremely important that you get UPC codes. However, if you are sure that you are going to be selling only outside of the United States and Canada, you can get away with not using UPC codes. Does this mean that you’re free and clear of any kind of universal product identification system? Absolutely not. If you are not going to be selling in North America, you need to get EAN codes instead. These are 13-digit product identification codes for you products.

Whatever the case may be, you need these codes to ensure that whatever product you are offering has a unique identification number. This is crucial to avoid confusion. When consumers are looking at a product and it’s assigned a particular number, they can rest assure that when they compare that product with another product using the same number located on another ecommerce platform that they are comparing the same product. Do you see how this works?

This increases the overall level of trust regarding your brand as well as the ecommerce platforms that these products are featured on.

What the main focus of UPC codes should be for your business

If you’re going to be using UPC codes for your online offerings, it’s tempting to think that the only reason you should do it is to avoid consumer confusion. While this is a very important factor, your main focus should be to enhance your online brand. The more professional you look in the eyes of prospective buyers, the higher the likelihood that they would buy from you. It really is that simple.

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Flickr – Allen Watkin **

While it’s a good idea to get UPC codes for product identification, you should also tie this into the overall perception you’re creating around your online shopping platform’s brand.

Where to buy UPC codes with maximum peace of mind?

Before I tell you my recommendation regarding the place where I get my EAN and UPC codes from, I’m going to step you through my decision making process. You see, before I found this particular provider, I used to do things the exact same way as other online merchants and online entrepreneurs: I made decisions by the seat of my pants.

As you can probably tell, doing things that way can get quite expensive and can waste quite a bit of time very quickly. I learned my lessons the hard way. To find the provider that I’m going to recommend, I went through a process that I set up to weed out unscrupulous or untrustworthy providers of EAN and UPC codes.

How to determine trust

The first step in looking for providers that you should consider is, you need to find a way to determine trust. Can you trust these online companies? What kind of external or objective considerations or indications should you focus on, so you can make a truly inform decision?

I relied primarily on online reviews, bloggers, and social media chatter. While these are very important factors to consider, keep in mind this one central fact: Just because something is posted on the internet doesn’t automatically mean it’s true. Sure, when you come across a review your automatic impulse is to trust the review’s judgment. After all, you’ve been conditioned to think this way when you read many movie reviews in your local newspaper in the past.

The problem is, there are many reviews out there floating on the internet that suffer from a nasty case of conflict of interest. The reviewers are actually making money for every sale generated by that review. You can bet that the reviewer doesn’t have your best interest in mind because they are pushing one particular service ahead of others. It may turn out that the ideal service for your particular set of circumstances might actually be different from the service being recommended by that review.

Always understand that this conflict of interest is always present regardless of whether you’re looking at service reviews, blog posts, and social media chatter. This happens across the board. Always be on the lookout for how this conflict of interest plays out.

Pay attention to how a particular website or social media account positions reviews. If you notice that there’s a pattern of highly positive reviews, chance are that source is contaminating. Chances are you’re dealing with a review source that it’s suffering from a nasty case of conflict of interest.

Providers with some quality assurance system

The next filter that I used when figuring out where to buy UPC codes is internal quality assurance systems. In particular, I was looking for providers with some sort of internal system to ensure that they do not give out duplicate numbers.

You see, one of the biggest dangers with EAN and UPC codes is going with a provider that’s actually shelling out the same codes over and over again to their customers. They are hoping that people won’t catch on. This is a very big danger. This can waste a lot of time and if you have a huge inventory of goods that require unique identification numbers, it’s important to make sure that they have an internal system to weed out duplicates as well as nonexistent numbers.

bar wall

Flickr – Andrea de Poda ***

Providers with accreditation

It’s a good idea to work with industry groups or other large commerce platforms in you niche who can vet or recommend a particular provider. The more credible these recommending entities are, the more trust you should place in a particular provider. In a way, they are risking some of their credibility recommending one provider over others.

Look for guarantees

Finally, if you’re looking to figure out where to buy UPC codes, look for some sort of guarantee. There has to be some sort of assurance that if something goes wrong or something gets knocked loose, you will have some recourse. This is not always clearly spelled out. In certain situations, you might be left out all on your own, so it’s really important to be on the lookout for providers that have some sort of guarantee. At the very least, insist on getting a replacement number if the original set of numbers they have given you turn out to be problematic.

My recommendation

Given the process and filters I used, I highly recommend https://www.ean-upc-codes.com

They meet all my selection criteria. I’ve gone through quite a bit of a hassle finding them and I’m recommending them wholeheartedly to you with no reservations. I am confident that whatever you’re looking for in a UPC code vendor, you can find from this truly stand up firm.

* Image taken from https://www.flickr.com/photos/chiaramarra/540296737/in/photolist-PKaoZ-sazNpC-4qwvLc-qa7RDw-b8T2q8-6tVtJB-rhmpn2-kPdn1n-p7mmRY-pmNApS-aLmLFe-ay6drB-ws9g-4FHmBN-92oBJP-dYWaP-c9tZxL-4uHBGC-8F6bMi-4ET3N6-c9tV3E-c9tV9U-ywyCjp-CALDTF-9PUh4s-c9tVRL-c9tW6C-c9tXtS-c9u1jj-c9tVYJ-c9tYa9-c9tXYu-c9u1BE-c9tYqb-c9tXd9-c9tWWE-c9tYXL-c9tYFW-c9u12m-c9tWwb-c9tVsJ-c9tZLQ-c9tVKj-c9tXA7-c9tWF9-c9tUTW-c9tXT5-c9tXjA-c9tVmo-c9tXHW (licenced under Creative Commons Attribution 2.0 Generic (CC BY 2.0) https://creativecommons.org/licenses/by/2.0/)

** Image taken from https://www.flickr.com/photos/allenthepostman/2409057265/in/photolist-4ET3N6-c9tVRL-c9tW6C-c9tXtS-c9u1jj-c9tVYJ-c9tYa9-c9tXYu-c9u1BE-c9tYqb-c9tXd9-c9tWWE-c9tYXL-c9tYFW-c9u12m-c9tWwb-c9tVsJ-c9tZLQ-c9tVKj-c9tV3E-c9tXA7-c9tWF9-c9tUTW-c9tXT5-c9tXjA-c9tVmo-c9tV9U-c9tXHW-c9tYNJ-c9tVAw-c9tWMY-c9tZ81-c9u1t7-c9u1b9-c9tZEQ-c9tZrA-c9tZiE-c9tVfL-ay5Zf6-bWva18-c9tWfo-GWRyr-tt4rG-fNeWrJ-fNeQmd-b8T2H8-b8T2rP-CALDTF-e8x5hj-9PUh4s (licenced under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) https://creativecommons.org/licenses/by-sa/2.0/)

*** Image taken from https://www.flickr.com/photos/batintherain/5278047563/in/photolist-93pnE4-8jUQKV-4MZ4Jg-54HebZ-bGrRqK-5oA673-bnRg9y-7bveyt-4sLF2J-b8T1NT-6VdwgV-xvUJNz-b8T1bX-CAtC6-aX6eZz-qN2MR-qN2Mt-qN2LQ-qN2Lt-qN2Kt-qN2JP-qN2Jv-qN2HX-qN2Hs-qN2Fd-qN2Dr-qN2Bx-qN2Bb-qN2AS-qN2Ad-qN2A2-qN2zG-qN2yR-qN2ya-qN2xS-qN2wB-qN2v7-qN2uE-qN2um-qN2tL-qN2te-qN2sQ-qN2ss-qN2s3-qN2rJ-qN2qM-qN2qm-qN2q1-qN2pD-qN2pe (licenced under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) https://creativecommons.org/licenses/by-sa/2.0/)

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